--- title: Centriply's Targeted TV for Advertisers | advanced TV advertising (5) description: advanced TV advertising | Keep up with innovations in Advanced TV and Audience Targeting (5) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search   - - ![](https://blog.centriply.com/hubfs/scontent-iad3-2.xx.fbcdn.netvt39.30808-6s720x720256204146_2913259355654716_7231191886222702575_n.jpg) ## Centriply ready for 2022 audience-driven TV ad campaigns! ##### Valerie Myers on December 6, 2021 Audience-first linear TV campaigns are the future of TV. [Read More](https://blog.centriply.com/meet-the-centriply-team-0) ![](https://blog.centriply.com/hubfs/watchlist%20top4.png) ## The iTV Doctor: Since Our Last Chat... ##### Rick Howe on August 5, 2021 Rick Howe takes a fresh look at some notable chats with media insiders, revisiting the scoops, predictions, trends & flops--from a decidedly new vantage point. Check in weekly for the latest media insider chat with Rick Howe on the iTV Doctor's Friday Fireside, Fridays on the [TV of Tomorrow Show](https://thetvoftomorrowshow.com/), sponsored by [Centriply](https://www.centriply.com/). [Read More](https://blog.centriply.com/the-itv-doctor-watchlist-q3) ![](https://blog.centriply.com/hubfs/combo%20small.png) ## Centriply + Claritas, enabling household-level linear TV ad campaigns ##### Shelley Stansfield on June 4, 2021 Marketers can combine predictive audience data with the scale of linear TV and reach more audiences for growth. [Read More](https://blog.centriply.com/new_centriply-claritas-enabling-household-level-linear-tv-ad-campaigns) ![](https://blog.centriply.com/hubfs/social-suggested-images/image-Feb-19-2021-12-27-32-68-PM-1.png) ## Moving Forward With Purpose, Erica Schmidt, Global CEO, Matterkind ##### Valerie Myers on March 24, 2021 In case you missed it: On a recent episode of the Friday Fireside with The iTV Doctor Rick Howe, Centriply had the honor of hosting Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of UM. Erica and the good Doctor had a candid, unscripted conversation covering a range of ideas, kicked off with a cameo by Erica's adorable dog--a now standard video call visitor we can all relate to!  [Read More](https://blog.centriply.com/erica-schmidt-global-ceo-matterkind) ![](https://blog.centriply.com/hubfs/image-png-Mar-08-2021-10-32-11-53-PM.png) ## Meet the Centriply Team ##### Valerie Myers on March 10, 2021 Get to know some of the faces behind the service, innovation and success of Centriply. [Read More](https://blog.centriply.com/meet-the-centriply-team) ![](https://blog.centriply.com/hubfs/TVOT%20blog%20image.png) ## TV Industry 2021: Leaders Discuss Top Trends ##### Activation Team on December 16, 2020 The best and the brightest TV industry insiders give Rick Howe, the iTV Doctor, the scoop on TV next-trends. [Read More](https://blog.centriply.com/tv-industry-2021-leaders-discuss-top-trends) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/topic/advanced-tv-advertising/page/6) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search   [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search   [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174