--- title: Centriply's Targeted TV for Advertisers (7) description: Keep up with innovations in Advanced TV and Audience Targeting (7) --- [![](https://blog.centriply.com/hubfs/Centriply_April2016/Layout/logo.svg)](http://www.centriply.com/) - [Services](http://www.centriply.com/#services) - [Industries](http://www.centriply.com/industry/) - [Case Studies](http://www.centriply.com/case) - [Casual Dining](http://www.centriply.com/case/casual-dining/) - [Health: Allergy](http://www.centriply.com/case/health-allergy/) - [Health: HIPAA](http://www.centriply.com/case/health-hipaa/) - [Insurance](http://www.centriply.com/case/insurance/) - [Multicultural](http://www.centriply.com/case/multicultural/) - [Political](http://www.centriply.com/case/political/) - [Retail](http://www.centriply.com/case/retail/) - [Products](http://www.centriply.com/products/) - [About Us](http://www.centriply.com/about-us/) - [Blog](https://blog.centriply.com/) - [Contact Us](http://www.centriply.com/contact-us/) Search - - ![](https://blog.centriply.com/hubfs/Canva%20images/Audience-based%20TV%20Campaigns.png) ## TV Insights: Marketer’s Guide to De-Duplicating Linear & CTV Audiences ##### Activation Team on June 17, 2026 **Q: What is multi-market TV de-duplication?** [Read More](https://blog.centriply.com/tango-media-systems-tv-insights) ![](https://blog.centriply.com/hubfs/Canva%20images/watching%20sports.png) ## New TV Playbook: Streaming & Data are Redefining Sports Audiences ##### Shelley Stansfield on May 18, 2026 ## The Ultimate TV Takeaway for Marketers Sports viewership is no longer confined to a static box in the living room. It is an immersive, often location specific, multi-layered digital and linear TV ecosystem. To win in this environment, your strategy must move past passive logo placements and generic national plans. [Read More](https://blog.centriply.com/new-tv-playbook-streaming-authenticity-and-data-are-redefining-sports-audiences) ![](https://blog.centriply.com/hubfs/image-png-Apr-21-2026-02-30-21-5089-PM.png) ## Audience-Driven B2B TV Campaigns Are Redrawing the Map of the U.S. ##### Shelley Stansfield on May 13, 2026 **The "big city" strategy is failing B2B advertisers.** While legacy media planning suggests starting with the largest DMAs (New York, LA, Chicago), data shows that for high-value audiences like **Chief Information Officers (CIOs)**, these markets actually under-deliver. Here's a case study. [Read More](https://blog.centriply.com/audience-driven-b2b-tv-campaigns-are-redrawing-the-map-of-the-u.s) ![](https://blog.centriply.com/hubfs/PerformanceBlogVisual_01.png) ## TangoRESPONSE: Accelerating Scalability + Transaction Velocity for Media Buyers & Sellers ##### Shelley Stansfield on May 5, 2026 Unlike legacy TV ad tech, which tends to show up at the finish line, Tango Media Systems is built for the full race. It starts with ZIP-level audience discovery in TangoGEO, scales to 75,000-line execution in TangoACT, and keeps high-volume broadcast automation moving in TangoRESPONSE. [Read More](https://blog.centriply.com/high-velocity-media-utility-engine-for-sellers-buyers) ![](https://blog.centriply.com/hubfs/undefined.png) ## Can General AI Models Handle Local TV Data Normalization? ##### Shelley Stansfield on March 11, 2026  **Conquering 'Inconsistent Data Streams' in Local TV: When 210 DMAs Fight Back Against General AI.** [Read More](https://blog.centriply.com/going-beyond-ai-media-planning-with-tms) ![](https://blog.centriply.com/hubfs/image-png-Feb-12-2026-05-56-30-5301-PM.png) ## Effective "Surround Sound" Political Media Strategy ##### Activation Team on February 25, 2026 Using the "surround sound" media strategy where different screens play specific roles to drive a single narrative can get super complex. For issues that need a "national-ready" media plan—Local TV, Connected TV (CTV), and TikTok, using the same audience can work as an effective feedback loop. [Read More](https://blog.centriply.com/effective-surround-sound-political-media-strategy) [All posts](https://blog.centriply.com/all) [Load More](https://blog.centriply.com/page/8) ### Recent Posts ## Contact Us Rob Bochicchio President New York City C 646-872-9530 Rob.Bochicchio@centriply.com . Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | © 2026 CENTRIPLY. ALL RIGHTS RESERVED CENTRIPLY.COM, SECOND FLOOR, 63 PUTNAM STREET, SARATOGA SPRINGS, NY 12866 USA Search [PRIVACY/COOKIE POLICY](http://www.centriply.com/privacy-policy/) | [TERMS OF USE](http://www.centriply.com/terms-of-use/) | COPYRIGHT 2017 CENTRIPLY. ALL RIGHTS RESERVED | CENTRIPLY, THE CHRYSLER BUILDING, 405 LEXINGTON AVE. NEW YORK, NY 10174