---
title: "Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!"
description: No cookies, no problem! Watch this expert TV industry panel discuss the latest innovations + pros/cons of TV ad campaign outcome/attribution measurement.
---

[Centriply's Targeted TV for Advertisers](https://blog.centriply.com)

# [Watch: It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!](https://blog.centriply.com/its-not-just-the-data-but-how-you-shake-it.-no-cookies-no-problem)

 Written by [Shelley Stansfield](https://blog.centriply.com/author/shelley-stansfield) | February 7, 2022

<https://www.linkedin.com/feed/update/urn:li:activity:6886675581879017472/>

**ICYMI:** Now on demand, a replay of **"It's not (just) the data but how you shake it: No cookies, no problem!"** Curious to hear what experts from all sides of the TV attribution puzzle think about topics like "is there even a marketing funnel anymore"? Then watch this fun and informative panel discussion for some deep thoughts on this hot topic.

Again, we're sending a big [Centriply](https://www.linkedin.com/company/centriply/) THANK YOU to [#AmyBobchek](https://www.linkedin.com/feed/hashtag/?keywords=amybobchek&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#DanaCornelius](https://www.linkedin.com/feed/hashtag/?keywords=danacornelius&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#RichKaufman](https://www.linkedin.com/feed/hashtag/?keywords=richkaufman&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992), [#iTVDoctor](https://www.linkedin.com/feed/hashtag/?keywords=itvdoctor&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992) (aka Rick Howe) for [The TV of Tomorrow Show](https://www.linkedin.com/company/tv-of-tomorrow-show/) 2022 panel discussion. We can't thank you enough for sharing your collective expertise and analyses with the rest of the [#TV](https://www.linkedin.com/feed/hashtag/?keywords=tv&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6886834484419796992) community.<https://hubs.ly/Q011RSwg0>

 

 

[View full post](https://blog.centriply.com/its-not-just-the-data-but-how-you-shake-it.-no-cookies-no-problem)

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