---
title: Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next
description: Centriply, your flexible ad tech partner, is where Advanced TV, targeted media planning, + data-driven buying meet, and delivering options at scale!
---

[Centriply's Targeted TV for Advertisers](https://blog.centriply.com)

# [Going in-house? 6 Easy Steps for Targeted TV Campaigns... Including What Comes Next](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign)

 Written by [Shelley Stansfield](https://blog.centriply.com/author/shelley-stansfield) | July 6, 2020

 

Bringing your marketing in-house may feel a bit daunting. Everything in media is changing so fast, how do you keep up with Advanced TV solutions? By partnering with a buy-side specialist so you have control, transparency to network/location, and can use the same audience data as your digital campaigns to extend reach and deliver outstanding results.

Centriply, your ad tech partner, is where Advanced TV, targeted media planning, and data-driven buying meet!

 

We'll give you an unbiased view of what can be effective for each campaign. We're flexible and deliver options at scale, working with your teams at whatever level is best for you, to find cost-effective--and effective--solutions for local, regional and national campaigns.

Centriply, your ad tech partner, is where Advanced TV, targeted media planning, and data-driven buying meet!

 

We'll give you an unbiased view of what can be effective for each campaign. We're flexible and deliver options at scale, working with your teams at whatever level is best for you, to find cost-effective--and effective--solutions for local, regional and national campaigns.

Here's a quick look at how you can use the digital audience segments and metrics you already have, to create an integrated TV plan:

 

**Step 1: AUDIENCE SEGMENT DATA**

We craft a list from your first-party data or-- expand, based on multiple 3rd-party data sources-- to matched TV audience locations. It can be by ZIP Code, trading radius, county, state or region.

 

**Step 2: LOCATION/GEOGRAPHY**

Apply important customer considerations like drive time to a location, ZIP Code, county, state

 

**Step 3: CHOOSE YOUR KPIs**

We set up the ROI loop with our partners, for performance metrics such as site traffic, sales lift, or direct inquiries

 

**Step 4: DECIDE TIMING**

Consider: Do you have specific events to promote, need to drive sales at a certain location, want to drive brand awareness in a new location? Do you want a national rollout with additional layering that focuses on a single region?

 

**Step 5: APPROVE NETWORK LIST**

We apply indexes against the programming, matched to the segment with programming choices and daypart

 

**Step 6: CONSIDER BUDGET **

Let's consider: What are your goals? How much should you spend to achieve them--for example, too little exposure is ineffective. Frequency and pacing matter--we'll pinpoint your most desired audiences, so your budget can be focused in most effective markets. [Request a Centriply Planning Allocation Demo to see how we do it.](https://info.centriply.com/flexibility-and-options-at-scale)

###### How Centriply TV Planning, Strategic Planning & Allocation Works:

 

1. We receive RFP
2. Using our custom tools, we match audience segments to TV options
3. Thousands of inventory options analyzed and considered
4. TV budget estimates and campaign performance provided
5. Advanced TV proposal created, and sent for your approval
6. Execute and optimize:

- Report results, affidavits
- Measurement against media and brand goals reviewed

**Rinse and repeat for consistent and ongoing results!**

[View full post](https://blog.centriply.com/going-in-house-6-easy-steps-to-targeted-tv-campaign)

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