ANNOUNCING THE 2020 AD TECH OSCARS:

Featured contributor to MediaInsider, Dave Morgan, CEO Simulmedia, recently wrote "I was asked if there was a characteristic that set any of them [flavors of advanced TV] apart from the others.

Earlier this summer, Media Post released a column penned by Ken Robbins that got us thinking. The piece, titled, “Selling Lifestyles Instead of Products,” focused on the notion that brands need to sell the end result of their product instead of spending the majority of their time explaining how the product actually works.