2019 Resolutions: 1. Avoid fraud 2. Find high-value audiences 3. Measure, measure, measure

Activation Team on January 2, 2019

 

 

Over the holidays details of click farms and fraudulent schemes were published by New York Magazine to close out 2018. Suddenly TV campaigns are looking pretty straight forward. Over the last five years we've successfully created TV ad campaigns that can track TV attribution and measurement far...

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Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Platform Update.

Activation Team on December 7, 2018

There are two adages in life, “Timing is everything.” and “Location, location, location.”  Centriply’s updated martech platform, TangoGEO 2.0 taps into both.

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HH level audience planning/buying, Targeted TV is ready for the future.

Activation Team on October 17, 2018

Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian’s ConsumerViewSM audiences with prospects and TV inventory data, brands can create meaningful interactions with valuable TV audiences at the household, local or national level.

 

 

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Rich Kaufman
212-983-2357
rich.kaufman@centriply.com

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