Kalin Chenarides

Recent Posts

Connect Emotion + Data + Advanced TV to Drive Sports Marketing.

Kalin Chenarides on August 10, 2017

In today’s advertising landscape the question is how do you truly connect? Is using automation cold and impersonal, or the best way to manage your markets to find the right audience segment you want to connect with?

Reliable and successful endorsements that connect to audiences are one of the best ways to build a bridge between athletes and their fans. Presenting these stars in TV’s long form (yes, 30 seconds is considered long form these days), with sight, sound, and motion can create...

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From Couch to Store

Kalin Chenarides on July 6, 2017

Pre-Targeting on TV Becomes a Trustworthy Ally.

Driving customers into a store location is getting harder and harder all the time. How do you get their attention. Not easy, right? With the increasing amount of distractions from mobile devices and tablets to fidget spinners, catching someone's eye can be difficult. Getting people on their feet and into stores is no easy task. The question remains what strategy do you use to boost your store’s foot traffic?

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Compare Value of Multimedia Ads for CPG in Benchmark Study

Kalin Chenarides on November 1, 2016

ROAS for everyone! Who doesn't need a new acronym? Return On Advertising Spend. Thanks Nielsen Catalina for publishing this report from NCS Solutions.

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